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The Allen Lee Hughes BIPOC Fellowship Program
Objective
As a part of my role as the Multimedia Design Fellow at Arena Stage, I was tasked with designing the look of the Allen Lee Hughes BIPOC fellowship program, which previously did not have its own distinct branding. to better appeal to our target audience of young, early-career adults.
Design Approach
To better connect with our target audience of young, early-career adults, I took a fresh approach by incorporating trendy, edgy design elements. By blending bold typography, dynamic layouts, and layered textures, I aimed to create a visually engaging aesthetic that feels modern and expressive, resonating with their style and preferences.
Typeface
Color Palette
Arena Stage Dark Purple
#4B2D88
#D5CCBB
Logo Redesign
Printed Flyer
Web Banner Ad
Digital Flyer
Social Media Graphic
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