Arena Stage's 75th Anniversary Season
Objective
As a Multimedia Design Fellow at Arena Stage, I was tasked with creating a concept pitch to announce Arena Stage's 75th anniversary season. While my design was not ultimately selected, it reflects my approach to visually storytelling a brand’s history and impact.
Design Approach
This design celebrates Arena Stage’s 75-year legacy through a photo-driven narrative that guides viewers from its origins to the present day. Anchored by historical imagery, the design begins with a header featuring founder Zelda Fichandler outside the Old Vat, symbolizing the company’s pioneering spirit, and concludes with an image of present day Arena Stage, marking its evolution and continued impact.
Key productions throughout Arena Stage’s history are highlighted, showcasing the theater’s artistic legacy and influence. Semi-transparent color bars overlay select images, offering structured spaces for essential information while maintaining the integrity of the visuals.
The color palette is an extension of Arena Stage’s branding, creating a sense of continuity and familiarity. A refined of Arena Red is introduced as pink, while a recognizable teal connects the design to the theater’s established identity.