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As a part of SMAD 342, we were tasked with creating a digital interactive social media campaign to encourage our audience, women ages 35-44, to donate to Blue Ridge Foster Love's Wish Tree Program for the holidays.
Christine Costello, president and CEO of Blue Ridge Foster Love, chose our project to be their annual Holiday campaign.

Design Approach

We decided to make our audience the hero with the concept of "Holiday Heroes" and encourage them to "save the holidays". We incorporated a variety of interactive elements to engage our audience such as quizzes, polls, and an Instagram lense.
We used colors and typefaces that align with Blue Ridge Foster Love's social media and added holiday elements throughout. 


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Color Palette



Instagram & Facebook Posts

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Instagram & Facebook Stories

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Instagram Lense

Project done in collaboration with Megan Golinsky and Rachel Keller

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