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Objective
As a part of our creative advertising capstone project, we were tasked with choosing a brand and collaborating with our classmates to create a professional campaign. We chose Chobani, specifically focusing on Chobani Flips, and chose female college students as our target audience. As the creative director of my group, I was in charge of creating almost all visual aspects of the campaign.
We decided that our big idea and tagline would be "Flip Anytime, Anywhere" to emphasize to our audience that Chobani Flip is a quick and easy snack option that busy college students can take on the go.
Design Approach
In our research, we found that our target audience associates Chobani as a brand with springtime, and we wanted to maintain the look that Chobani already has while still giving this campaign its own life.
Chobani already has a very illustrated, painted look to their brand that I wanted to maintain.
Typeface
Color Palette
We chose to use accent colors from different Chobani Flip packaging, adjusting them slightly so that they would match our overall branding.
Print Ads
Out of Home
TV Commercial
Social Media
Guerilla Marketing
Viral Video
Project done in collaboration with Adrianna Rippon, Megan Golinksy, Rachel Keller, and Evan Diehl
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