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As a Multimedia Design Assistant with JMU University Communications, I was tasked with creating graphics to promote JMU's "Halftime on the Quad" event on web and social media.
"Halftime on the Quad" is an event for JMU students to celebrate being halfway done with the semester and de-stress with free food, music, and activities. 

Design Approach

JMU has a specific brand guide that I made sure to follow for this project including color HEX codes, typefaces, and textures. I wanted to feature Wilson Hall and the Quad as the focal point and create a bold design with a lot of dimension that would catch the attention of JMU students.


Artegra Sans Extended

Color Palette


JMU Purple

Light Purple

JMU Gold

Web/Email Header

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Instagram Story & Feed Graphics

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