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Objective
As the Public Relations Director for Note-oriety, JMU's premier upper voices a cappella group, I was tasked with creating social media graphics, merchandise, and single cover art to celebrate Note-oriety's 25th Anniversary and promote Note-oriety's 25th Anniversary Reunion Concert.
Design Approach
Because this project was focused on celebrating Note-oriety and our alumni, I aimed to create a design style that is new and "trendy" while still having a timeless feel that our older alumni can connect with. I incorporated different interactive elements to this social media campaign that highlight different aspects of being in Note-oriety and the memories our alumni have from their time in the group.
Typefaces
Helvetica
Bold
Color Palette
#FBBBE4
#E61888
Concert Graphic
"Beggin'" Single Cover Art
I decided to use different typefaces from the rest of this campaign because I wanted this cover art to stand on its own and have a slightly bolder design.
I used the same colors and textures so that this cover art would still be visually associated with our 25th Anniversary.
Instagram Stories
Instagram Posts
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Merchandise
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